The purpose of this product is to moisturize your lips and plump your lips after at least 3 uses a day. I really love this lip balm. It makes my lips glowy and looks like I'm wearing lip gloss. It did hydrate my lips well, but I can't say that the product plumps my lips. I've had this product for over a month and use it very often. I also love it and have already bought a new one!