In the autumn, I always get dry lips, skin and cracks quickly. I use as many natural lip balms as possible but I kept applying.. I thought I'd try this lip balm. Even though I think it's a bit pricey. But after a few smears, my lips were completely refurbished within 2 days! Super soft and no more discomfort! I also like the applicator myself, but I'm more of a fan of a stick instead of a tube. Product really does what it promises.