Rimmel Kind and Free Clean Mascara 7ml (Various Shades) - Black

I normally use kiko waterproof gold version and surprisingly this mascara does a very similar job!! Adds a good amount of volume and my lashes look great when i wear it. 100% waterproof - love it and would purchase again

I have to say I am very pleasantly surprised by this mascara. First things first, this mascara is vegan, cruelty free and is made up of ingredients of natural origin which is the most important thing for me. Usually with products advertised this way the quality it is a hit or miss and this one is definitely a hit! Reading the packaging it says "clean, volumising and conditioning" which is another surprise as the mascara contains shea butter to condition your eyelashes! This mascara claims to do a lot of things, namely according to package this is a lengthening mascara with 100% bio-based brush fibers. It claims to be clump free, buildable, smudge proof and water resistant. The first couple of times I used this mascara it definitely gave me spider lashes, but with any other mascara I've gotten the same, so I'd recommend putting some powder on before the first uses. Other than that, I could agree that this mascara is significantly clump free and it does not smudge all over my face throughout the day. Only once my eyes had teared up and I had smeared it around one of them but this was not a regular occurrence. I've also tried building it up layer by layer and that also works beautifully. I would definitely recommend and repurchase this mascara in the future! @rimmellondon

I bought this mascara because I saw it was vegan. I was afraid that it would not be as good as not vegan mascara but they proved me wrong. This mascara looks very beautiful it makes your eyelashes look long and full of volume, it is something you can easily take in your bag and it shall definitely not disappoint! #nourishednewyear