In my search for less plastic in the bathroom, I came to Ben & Anna. All the plastic ever made still exists. I read it takes about 700 years for a tube of toothpaste to break down. In other words, all the toothpaste tubes you've used from childhood to now are still fully intact and lie somewhere on a dump. This toothpaste is not only plastic free, but also free of parabens, mineral oils, silicones, EDTA, BHT-BHA and artificial dyes. Nice, a little less chemical junk in your mouth. O.e for sale at Holland & Barrett. Tastes like toothpaste, works fine and comes with a wooden spatula. This allows you to smear a blob of toothpaste on your toothbrush. All in all, great for your body and great for the earth 🌍 #PlasticSoep