We think it's very important nowadays what we smear on our skin and what we take in. But many people don't dwell on the ingredients of toothpaste while we use it on a daily basis. I choose a natural toothpaste without preservatives and fluoride. I notice that this toothpaste cleans my teeth well and I suffer from inflamed gums and bad breath less often. I have to say that the taste is not very pleasant haha, but you get used to this very quickly 😉